Are you brave enough?

Four selling days remain in May, and this morning I sat with a client as they launched a number of accelerated sales pushes to finish the month strong. 

At the end of the meeting, the company’s CEO got up and talked about success.  The path between success and wherever you are today, he said, is paved with risk.  No matter what you’re trying to do, there’s risk in trying to get there.  Mitigating that risk is all about hard work, determination and fundamentals.

To face that risk, you have to make yourself vulnerable.  Vulnerable to new challenges, to mistakes, to possible public failure.

But at the end of that path, of course, is achievement.  No matter what the outcome, it’s an accomplishment to have taken that path.  At minimum, you learn something about yourself and your work along the way.  But by facing that risk, you also open yourself up to achievement beyond what you may have thought yourself capable in the first place.

As we all face the end of a month and the beginning of what a new one brings us, I thought that was an awesome perspective to have in mind.