Are you this creative?

What particularly impressed me about with this guerilla recruiting effort by Zillow isn’t just that they did something very creative and out-of-the-box, but how they did it with a clear strategy and focus.

The execution was brilliant, and by itself will generate some fantastic buzz for the Seattle start-up. But if you read into the reasons why they executed the way they did, you’ll see just how smart the strategy was.

Is your business brainstorming ideas this creative and focused? And if so, are you executing any of them?