Are you this happy with 2010, and more optimistic about 2011?

Over 70 percent of business leaders are encouraged by their organization’s ability to adapt to business challenges faced in 2010, and an even higher percentage (80 percent) are optimistic about their 2011 outlook.

Surprised? Does this reflect how your company is feeling about the past year as well as the year ahead?

These sentiments were part of a survey we recently completed with OnTarget Consulting & Research, polling 100 Puget Sound area business leaders and executives on their feelings about 2010, their thoughts on 2011, and where they see their organizations specifically focusing to grow in the coming year.

Other findings reflected optimism about customer loyalty, but less satisfaction with new customer sales.

• Eighty percent of respondents gave their organization a grade of “A” or “B” for effectiveness in keeping customers
• Only 65 percent of respondents gave their organizations an “A” or “B” for effectiveness in winning new customers
• Nearly 70 percent of respondents believed their most important customers remained loyal, with 78 percent of respondents reporting that loyalty of their best customers had increased or stayed the same during the year
• More than 70 percent of respondents were encouraged by the strength of their 2011 go-t0-market strategy

You can find a complete copy of the Key Findings & Recommendations report at www.heinzmarketing.com/2011survey.