Calculating the opportunity

It’s one thing to talk about increasing revenue and decreasing cost. It’s another thing to show it. Oftentimes, a good ROI calculator will help the prospect discover answers they hadn’t thought of, which reduce their aversion to risk & change, and increase their sense of urgency to do something.

Here’s a great example of a simple but well-formatted ROI Calculator that helps identify and calculate current costs, savings, plus expected financial ROI (based on increased revenue and cost savings).