Cost effective vs. results oriented
Sometimes they are the same. More often, they are not.
If you want the best price and the best results, well, who doesn’t?
Problem is, you usually get what you pay for.
A lower price up front that fails to deliver its true potential is more costly than most buyers estimate or calculate.
Is it better to get a lower price, or a better result?
Is it better to save a few bucks now, or make a lot more money later?
I get that cash is king. I get that you can often pay less and still get just as much if not more quality.
But too often we prioritize price over value, cost over confidence, bids over the likelihood of success.
It’s good to want both. Just know what you’re paying for.