Creating Passionate Users
Many companies are coming to realize that customer satisfaction, when measured and leveraged correctly, can be a core driver of top-line and bottom-line growth. Hockey-stick growth.
Kathy Sierra understands this better than most, and regularly turns out some of the best, most insightful customer evangelism writing on the Web today.
I can’t think of a single post on her Creating Passionate Users blog that I haven’t picked up and forwarded to someone in my organization or professional network.
It’s a must read.