Direct Response Public Relations (DRPR)


The Direct Marketing Association asked me to pull together a quick Webinar on the topic of PR as a direct response tool. This was based on an earlier column I wrote on the topic for iMedia.

For those who have attended the Webinar or have interested in the subject, here’s a link to a download of the slide deck.

The concept of DRPR isn’t entirely new, but isn’t a very mature practice either. Clearly PR will never be a purely direct response channel, but I believe strongly that new developments in consumer behavior, media access and social networking make the impact of PR, when well-executed, easier to track than ever.

Update: I’ll be presenting on this topic again at the Seattle Direct Marketing Association’s monthly dinner next February 7th. Click here for more information, or to sign up. I’d love to see you there!