Do people know about your blog?

You read a lot, and you come across quite a few things you think are worth sharing with colleagues. Marketing ideas, interesting case studies, etc.

You may, in the past, be used to sending those ideas and articles around as “FYI” emails with links directly to the article and/or text from the article itself.

Moving forward, put a link to the article – with a brief summary and analysis – on your blog, and send the blog link to your colleagues.

They’ll get access to the same information, and you’ll build awareness about your blog at the same time. If your colleagues find what you wrote interesting, or find the primary article you wrote about interesting, they may send it to their own circle of friends and/or colleagues, and all of a sudden far more people are also reading your blog.

Free and effective…