Do your customers talk about themselves?

How would your customer describe your product? Would they spend most of their time talking about the product or your company, or would they talk about themselves?

Kathy correctly points out that the best product reviews have customers talking about how good the product makes them feel, or how it makes them look good.

The best products are transparent. They don’t get in the way of your customers achieving what they really want.

Kathy recommends having your product team write their own product review, and see how many times they use (or don’t use) the word “I”.

Her post is worth a read (as is the entire Creating Passionate Users blog).