Drucker on Focus & Innovation


The father of modern management will be teaching us new ways to innovate and improve our businesses for a long time, despite his passing earlier this year. Peter Drucker’s insights and strategies have not only stood the test of time, but seem to get stronger and more relevant as things change and evolve.

Case in point: Throughout the nearly 70 years Drucker worked with clients in numerous industries and verticals, he typically started with these four questions:
  • Who is your customer?
  • What does your customer consider value?
  • What are your results with customers?
  • Does your customer strategy work well with your business strategy?

Most of us can reasonably get through the first question, but tying that customer identification to perceived value and expected, customer-centric results is where we often go astray.

If you haven’t done so in awhile, apply these questions to your business. Make sure that both you and the rest of your management team knows, understands and believes the answers.