Every story sparks a response

Today ESPN launched a new feature on its site, that allows users to comment on any story – including those pulled from the wires.

This should be a “table stakes” feature for everyone publishing news, stories and especially opinion pieces online. Enabling real-time, online conversations is a great way to learn more about your readers, get a better temperature for how they think and feel, and an especially great way to get ideas for follow-up stories and topics to explore.