Get a little perspective…
Matt Heinz
You are not the center of your customer’s world. Far from it.
Maybe FAR from it.
Take this travel shoehorn. Not my most prized possession, but for a few seconds in the morning when I travel, it’s pretty awesome.
If we put ourselves in context, we often actually increase our value. Because at that moment in time, your target customers really need you. Not all the time, just that time.
