Get people talking
Matt Heinz
It doesn’t take much to get your customers talking – to each other and to you. Just give them a reason!
The Tully’s Coffee in Lincoln Square in Bellevue, Washington tapes the day’s Seattle Times crossword puzzle on the bar where customers pick up their drinks. Cumulatively, throughout the morning, their customers finish the puzzle.
Along the way, they’re talking to each other, engaging the baristas, and have a fun reason to keep coming back to that shop whenever they’re close (there are literally seven other coffee shops within a 1/4 mile radius).
What are you doing to stand out (even a little) and get your customers talking? It clearly doesn’t have to take much.
