Hand written notes make a difference (and impression)
I love a good pen, and my current favorite is the Retro 51 Tornado. I ran out of ink cartridges a couple weeks ago and Googled for a solution. I found a wide variety of largely undifferentiated places to buy online, and by chance selected Paradise Pen.
Today, I got my ink refills in the mail with this hand-written thank you note from Wendy Walters, the store manager in Costa Mesa, CA. How many companies do you know who do that for an ink refill purchase?