How to drive more sales from your next event or trade show


Join the Puget Sound Business Journal and Heinz Marketing for an interactive webinar on trade show marketing and management best practices on Thursday, May 26, 2011.

Events and trade shows represent the channel sales & marketing people everywhere love to hate. High costs, LOTS of time (before and during the event), typically followed by less-than-exciting leads and few converted sales. But when executed well, events do have their place in delivering solid, profitable revenue. You just have to get a few things right.

In this Webinar, you’ll learn specific best practices for increasing awareness, new leads and closed business from your next event – with proven ideas to put to work before, during and after the show. You will learn how to:

  • Engage prospects and differentiate your business before you arrive
  • Increase foot traffic and conversations at the booth without spending a dime
  • Train all attending staff to maximize brand presence and lead capture
  • Prepare for successful follow-up before the show begins
  • Establish, track and report on the results and ROI of your event efforts

Free webinar registration is available here.