How to instantly be credible
Matt HeinzA few months ago I read What Clients Love by Harry Beckwith, and bookmarked several passages I intended to later think more about.
One such passage had to do with creating credibility and believability in record time.
The secret? Admit a weakness.
Tell your audience (whether it’s one or many) about something you did wrong, something you’re terrible at, or something that has always been a steep challenge.
By showing honesty in this way, your audience will assume the rest of what you say is the truth. Admitting a weakness will also disarm your audience, and serve as a stronger ice-breaker in a sales situation than you might think.
Choose your publicized weakness carefully, but find ways to use this to your advantage.
Get more great advice and insights from Harry here.
