How to write a PR strategy

Don’t worry about press releases, media lists, blogs, PR firms, any of that. At least not up front.

Building a PR strategy doesn’t start with tactics, it starts with business fundamentals. To write a PR plan, start with these questions:

• Who is your audience?
• What is your overall business objective/strategy with them?
• What role do you need PR to play? What objective should it drive towards?
• What message do you need PR to deliver? What action do you want your target audience to take?
• What are the PR/communication channels available to reach the audience, and communicate that message?

Once you’ve answered these questions, you have the tools to start thinking about tactics.