One of the smartest bloggers today is Andy Sernovitz, former president of the Word of Mouth Marketing Association and now CEO of gaspedal. His advice is quick, direct, important and, well, mostly right. His mix of experience, creativity and instincts is quickly producing the best collection of guerilla marketing advice on the Web today.
I recently asked Andy a set of quick marketing questions, and his advice was equally quick – but extremely relevant and insightful. Take his answers, chew on them, and think about how they apply to your business. Then spend a little more time on Andy’s blog, and chew on more.
1. What’s the biggest change you’ve seen in marketing over the past five years? Marketers “get it” faster. We’re adapting to change better.
2. If you were building a marketing plan from scratch, what’s the first thing you would do? Ask “Who would tell a friend about this?” That’s your target.
3. If you could only spend marketing dollars on one thing, what would it be? Thank-you notes.
4. What do most marketers today do wrong? They sell instead of having conversations.
5. What’s the most important marketing lesson you’ve learned in the past year? Happy customers are your greatest advertisers.
6. What’s your one, most important piece of advice to fellow marketers? Have a good laugh.