Is this how you do business?

We’re all guilty of having done this.  Some of us still do it today. 

But like it or not, this is how people think about marketers.

Forget about reversing the stereotype, that opportunity is long past.  How do we now rebuild trust, and meet customers on their own terms?

It’s a far more difficult form of marketing and selling, but we don’t really have a choice in the years ahead if we want to be successful.