Is your brand an asset?


Guest post by Timothy Fariss

The Google trademark is worth 44 billion dollars. That’s approximately 27% of the company’s market capitalization – quite an asset.

There’s a good chance your stock isn’t worth billions. That’s not the point. The point is this – is your brand an asset?

I know you’re currently trying to recount how much money your website and logo cost… stop. While there are ways to quantify ROI on design, brand is more than a logo. The Google brand is worth so much because Google is no longer a noun. Google is a verb, and a verb is a short story – “just Google it” is the story of searching for an answer.

Stories are the power behind high asset brands.

What story are you telling? In what narrative does your market exist? Who’s the hero?

Timothy is co-founder and brand strategist at Horn & Tusk, a boutique brand studio in downtown Seattle. If you would like to learn more about how your brand can become an asset, schedule a free 30 minute consultation with Timothy by contacting