It’s about them, not us
It doesn’t matter if I don’t like podcasts. What matters is whether my customers like and use them.
It doesn’t matter if I think newspaper advertising is ineffective and a waste of money. If my customers pay attention to the newspaper, or still spend the majority of their own ad dollars in the newspaper, I need to address that.
It doesn’t matter what I think. What matters is what my customers think. What they like. What they use.
I was reminded of this by John Jantsch’s daughter today. John said he thought Twitter was stupid, but his daughter told him, “If that’s the way I want to send and receive my information, then you should figure out how to use it.”