Lessons in Approachability

I don’t have much time to grok about this, but WOMMA.org published a very good read on how to make your company and/or your brand approachable.

If you read through the author’s top five tips, many of them come down to differentiation. What are you doing to be different from your competitors? What are you doing to stand out from the crowd? What are you doing to own that one thing that everyone will know and love you for?