Marketing lessons from a presidential campaign


Seattle-based marketing guru Whitney Keyes offers some great suggestions to marketers and business owners based on a breakdown of what helped president-elect Barack Obama win the White House.

Two of my favorites:

2. Look at the situation: Do a review of what worked and what didn’t in the past, how things are stacking up now, and what lies ahead. Research past campaigns, keep an eye on what other candidates are doing, focus on your strengths, know your challenges, and identify all opportunities.

8. Be flexible during the process: Having a plan in place is a smart move, but make sure it can bend if your budget changes or a better opportunity presents itself.

Check out the full top-ten list here, and the rest of Whitney’s ideas via her Biz Bite blog here.