Marketing technology: Tech that makes Heinz Marketing tick

After seeing numerous visualizations of marketing technology stacks from companies throughout B2B last year, we wanted to share one of our own.  Below is a simple overview of our key tools broken up by general sales funnel stages.

Like most marketing technology stacks, this is constantly a work in progress.  We are regularly reviewing & evaluating our marketing technology needs based on objectives, utility, results and future needs.

A few comments on format and organization:

• You’ll note that we have a ton of tools specific to content – creation, management, amplification, etc.  And since our demand generation efforts are so closely tied to content as well, there’s overlap in a few of these categories.
• Several tools have utility and impact in multiple areas, and in a few cases we have noted that.
• We debated on whether to have a general workplace productivity section at all (since this is a marketing technology stack, not a full company tech stack), but realized many of the tools in this category are useful not just for managing a small business but for a marketing department, group or team as well.

Another important note – every marketing technology stack is different and unique for a reason.  What works for us might not work for you, and visa versa.

Have any questions?  Think we’re missing something important?  Let us know!

The full inventory, by category:

• Content Creation
  • Podbean
  • WordPress
  • Adobe Connect
  • Yoast
  • Lulu
  • Adobe Creative Cloud
  • SurveyMonkey
  • Rev
• Content Amplification
  • Revive Old Post
  • dlvr.it
  • Triberr
  • SnapApp
  • Slideshare
  • AdRoll
  • Uberflip
  • Twitter
  • Facebook
  • LinkedIn
• Content Curation
  • Buffer
  • Feedly
• Social Media Management
  • Little Bird
  • Tweepi
  • SproutSocial
• Lead Generation
  • SEMRush
  • Marketo
  • On24
  • NetLine
  • Knak
  • AdRoll
  • Zoominfo
  • Litmus
  • Socedo
  • Seamless.AI
• Lead Management & Nurture
  • Marketo
  • LinkedIn Sales Navigator
  • Siftrock
• CRM & Sales Management
  • Salesforce
  • Google Analytics
  • Bizible
• Workplace Productivity
  • Smartsheet
  • Loop & tie
  • SharePoint
  • TinyPulse
  • Lucidchart
  • Dial2Do
  • Upwork
  • Office 365
  • Stamps.com
  • Tripit
  • Slack
  • GoDaddy
  • 101Domain
  • ReadyTalk
  • Docusign
  • Quickbooks
  • TangoCard
  • Paypal