MoM Links for June 26, 2007


Marketing plans are for suckers: Scott started with something complicated, then ended up with something brilliantly simple.

What has your intern taught you?: Make this summer’s “seasonal help” a two-way street (like Pete did).

Eight steps to creating brand evangelists: Mack nailed it, and there are plenty of things on this list you can start to execute today!

Alignment: Seth gives two examples of creative sponsorship opportunities that quickly and immediately would pay dividends in brand awareness and perception. But would you have the guts to do it?

Guilt-Free Self Promotion: Promoting yourself is perfectly acceptable, if you do it right. Scott tells you how.

Retailing Best Practices: Check out these marketing and promotional ideas straight from the retail world. Could they apply to your business? Think outside of the box