Mr. Pibb + Red Vines = Crazy Delicious

90% of the time, successful viral content self-selects itself. Clearly Saturday Night Live didn’t think that the “Lazy Sunday” skit from the December 17 episode would be such a hit, but they were at least smart enough to enable free downloads of the spot on the SNL Web site (after millions of copies were spread virally by SNL fans).

Creating viral content is important, but it’s only part of the story. If your customers, fans or constituents ultimately decide which content has legs, at least be vigilant enough to identify their favorites, and then help push it along. Enable free downloads. Create tell-a-friend email features. Create and enable the channels that will allow your customers to spread your message even farther.