No plastic needed

Urban Coffee Lounge in Kirkland, Washington – like a lot of coffee shops – offer pre-paid cards for buying coffee and breakfast treats. But this great coffee shop makes their card more customer-friendly by not requiring the card.

When you buy your first card, they put your name in their system. Just show up next time and give them your name (ideally with some ID), and they give you your coffee.

It’s a tiny thing, granted, but it’s one less piece of plastic I need in my wallet and it’s a very customer-centric move. Smart.

How are you making it easier – and more convenient – to buy? Little things can make a difference.