Our three words for 2011

Inspired by Chris, I decided to boil down our Heinz Marketing focus areas for 2011 to three words. I’ve done this for myself personally as well, and challenged our team to do it for themselves too. Here are our three words for 2011, including what I think they mean and how they’re guiding how we work.

Results. Everything we do is about delivering results – every day, for ourselves and for our clients. We pride ourselves in having a bias for action, for focusing on strategic execution, and for measuring everything. The results we want are typically sales or revenue in nature, but there’s a measure and expected outcome for everything we do.

Innovation. This started as “ideas”, but we thought innovation better reflected where we wanted to really focus. We innovate constantly in terms of how we work, how we deliver results for clients, and how we approach new challenges, new markets, new opportunities. We’re thinking creatively every day about our clients problems – introducing different perspectives, new concepts to test, new ideas. We want to achieve a balance between focused execution on what we know will deliver results, and constant innovation of new theses that will accelerate those results moving forward.

Growth. We expect our clients to grow due to our work for and with them. We expect our business to grow as we focus on execution (for our clients and ourselves). We expect each team members to grow personally and professionally to achieve what they desire for themselves, their careers and their families. We’re restless, and want more.

What would your three words for 2011 be?