PR and the long tail

There is an amazing amount of fantastic and highly-relevant content in the blogosphere.

The often-difficult but lucrative challenge for every news-hungry blog reader is to find fresh nuggets of insight and intelligence not only in that day’s blogosphere posts, but in the history of blogs.

Take, for instance, this post from November of 2004 detailing how PR professionals can leverage the “long media tail” to create momentum and coverage for their brands and products.

Still highly relevant today.