Reach the decision maker live by calling at the right time

It’s no guarantee, but your chances of reaching your decision maker prospect live goes up significantly if you simply call at the right time. For example:

Call before 8:00 am or after 5:00 pm
The gatekeeper is more likely not there, and the decision maker is less likely to be in meetings. In other words, they’re more likely to be at their desk and their phones are more likely to ring through directly.

Lunchtime
Sure, your decision maker probably has plenty of working lunches. But they’re also more likely to be at their desks (inhaling a sandwich while catching up on email) during the lunch hour vs. just an hour before or after.

Right after they’ve posted something on LinkedIn, Twitter or Facebook
Are you watching your decision maker prospects directly via their social channels? If they just posted something to a network, they might have done that remotely or from a meeting or from a mobile device. But they might have done it from their desk, and if you call right after seeing that post you’re more likely to reach them there.

Friday afternoons
Fewer meetings, and catch-up/slow-down time in their office before the weekend.

Saturday morning
If they’re generating activity (posting to social networks, or showing “online” via Skype or Messenger tools), they might be in the office catching up with nobody else around. There are fewer emails flying, few if any fire drills, and they’re more likely to take the call.

Again, no guarantee, but your success rate will certainly increase.