Recruiting evangelists

A good corporate evangelist doesn’t just sell a dream. He or she also is responsible for recruiting and creating additional company and product evangelists, who in turn believe in and sell the dream. If done right, this leads to significant grass-roots word of mouth – from customers, infleucers, bloggers and more.

A recent article in US News & World Report did a great job positioning the value of evangelism for any organization, and the core role it can play in building authentic, loyal followers.

You can read more pundits talking about evangelism here, here, here and here.