Secrets to successful trade show & event marketing


Events and trade shows represent the channel sales and marketing people everywhere love to hate. High costs, LOTS of time (before and during the event), typically followed by less-than-exciting leads and few converted sales. But when executed well, events do have their place in delivering solid, profitable revenue. You just have to get a few things right.

We recently updated our trade show marketing best practices guide with a ton of new information, best practices and insights, including:

  • 29 tips for making the most of your next trade show
  • Eight requirements for a successful event strategy
  • How social media can increase your event’s attendance, revenue & participation
  • 20 best (and worst) practices for your next trade show booth
  • How to work a trade show floor
  • 12 ways to get more referrals from your next event
  • A better way to qualify leads at your next show
  • How to manage and measure ROI from events
  • Much more

You can download a free copy immediately at this link, or email me directly and I’ll send you a copy.