The Marketer Chasm


Standout marketing is about walking the other direction, doing something different, standing out from the crowd.

Seth Godin has a knack for pointing out critical insights with simple, succinct language. This line he credits to a friend of his (who was describing a colleague), but I also thought it was a great example of what separates good and great marketing minds.

I believe she is good at the standard but limited in considering the notable.