Three great customer service reads

It’s no coincidence that customer service is getting more real and virtual ink these days from journalists, bloggers and influentials. In an increasingly commoditized and price-driven world, customer service is emerging as the most critical differentiator in nearly every industry.

Below are three great reads on customer service from the past couple weeks, including this week’s Business Week feature:

Joel on Software – Seven Steps to Remarkable Customer Service

Seth Godin – Starting Over with Customer Service

Business Week – Customer Service Champs

Update: Thanks to reader Shawnie for pointing out Tom Asacker’s great response to the Business Week post with his own four building blocks for great service brands.