Top 20 excuses why I can’t write a blog post this month



By Maria Geokezas, Director of Client Services for Heinz Marketing and excuse-demolisher.

It doesn’t matter if you are in sales and marketing or IT. Nor does it matter if you are a CEO of a small company or an individual contributor at a large enterprise. At some point in your career, it will become necessary for you to write –something. It could be a short blog post, lengthy white paper or important business memo.

If you believe Ann Handley, Chief Content Officer at MarketingProfs, we all have a writer buried within. In her new book, Everybody Writes, she states, “The key to being a better writer is…” – wait for it – “…to write.”

Over the years, I’ve come up with and been on the receiving end of some pretty interesting excuses from clients and colleagues alike who don’t think they can write a blog post. Here they are; vote for the one you hear the most or use the most:

  1. Too busy on <<fill in the blank>>
  2. I’m not a good enough writer
  3. I don’t have anything to write about
  4. I don’t really know what my audience would find helpful
  5. I’m not an expert on anything
  6. People don’t care what I have to say
  7. No one will actually read my article, so what’s the point?
  8. Every other thing I do is more important than writing a blog post
  9. My blog post won’t have as much impact as task XYZ
  10. My creative juices aren’t flowing today
  11. I’m so bogged down with work (when really Pinterest or Fantasy Football is just calling my name!)
  12. It’s just not my priority
  13. I have no bandwidth this week
  14. I’m not knowledgeable enough about most subjects to write a post
  15. What if it shows up as an example on one of those listicles titled “5 ways NOT to write a blog post?”
  16. I’ve got writer’s block
  17. I need to research my topic more
  18. I need to find some newfangled idea or angle to make my topic interesting
  19. It’s been a long day, I deserve a break
  20. Typing on the keyboard doesn’t record FitBit steps the way I’d like

Don’t let excuses stand in the way of your next blog post!

Excuses, Excuses
On that note, what excuse do you have for NOT joining us on Thursday to see Ann Handley demystify writing and content marketing?

If your excuse is that you don’t want to show up alone, we’ve solved that issue for you. Buy one ticket at full price and get another one for free. Bring a friend to see Ann tomorrow, October 2nd, at the Bellevue Club in Bellevue, WA. Be sure to use discount code: Handley2for1

Ann will tell us why we need to put new value on content marketing and give some practical, easy ways to become a better writer, and how to tell a true story well. This isn’t a talk on grammar and usage (boring). This is a fun talk about the future of marketing and how you can get the edge by making your own writing ridiculously good.

Everyone who attends will receive a copy of Ann’s new book, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content. Don’t miss out – Reserve your spot now!