Do you treat marketing like a math problem or art project?


Fundamentally different approaches.  Sometimes they generate the same results, but rarely by design or intention.

There’s plenty of art in marketing.  Always has been, always will be.  But the art is in the middle, not the beginning or end.

Great marketing starts with an understanding of the success metrics that matter, that make the art worth doing.  If the math doesn’t stack up, great art still doesn’t matter.

Marketing today starts with math and ends with math.   It starts with quantifiable objectives and ends with quantifiable results.

But math doesn’t solve for the middle.  The middle is still art.  Sure, that art is often directed by quantifiable best practices, scientific observations and experiments.  But how you translate that into execution, copy, visuals?  That’s art.  Always has been, always will be.

Marketing is still art and science.  It’s math first, math last, art in the middle.  Today’s best marketers get that sequence right.