What if your customers were in charge?

What would happen to your business if your customers were in charge? If they could take over and run the business?

What would they change about the product itself? How would they change the sales process? The onboarding process? Billing, support, the entire experience?

Of course, this isn’t a theoretical exercise at all. Your customers are in charge. They may not make the decisions internally, but if they don’t like what you’re doing they’ll leave.

If you don’t know explicitly what your customers would do, now would be a great time to start asking. And if you do know, and it’s different from what you’re currently doing, why is that? And what are you going to do about it?