Why prospects won’t return your calls

If you’re in sales, you’re intimately familiar with leaving voicemails. If you’re like most salespeople, you leave a ton of voicemails every week and get few responses.

But take a moment to think about the message you’re leaving.

• Is it really compelling?
• Does it create urgency?
• Is it about the customer (not about you)?
• Does it identify and/or offer to solve a problem the customer currently has?
• Is it short, less than 20-25 second long?
• Does it offer something of real value to the customer just for responding?
• Is your message any different from what your competitors are leaving as well?

Prospects aren’t going to care about you, let alone return your calls, unless you give them a reason to.