Why shop local?

I’ve been asked by a local newspaper to write a column explaining why local shoppers should give their business to neighborhood merchants before driving to big malls and national chain retailers.

I can think of many reasons why shopping local is a better alternative (save on gas money, better service, etc.), but I’m wondering what you (shoppers and merchants alike) would say.

If you’re a shopper, why do you shop local? Do you “go out of your way” to support local businesses – retailers, service providers, restaurants, etc.?

If you’re a local business, help me make a case to your prospective customers. Why should shoppers visit you instead of the big mall, or a national chain?

Please share your perspectives and ideas in the comments below, or feel free to email me directly.