Yeah, but where’s the value?

Great missive by Seth on the relationship between price and value. 

Sure, your customers are likely a bit more cost-conscious today.  But how can you maintain (or even increase) price in today’s market by increasing value?  How do you accelerate the benefits your customers receive from your product or service?

Spend some time thinking about this, and I bet you’ll find you can create significantly greater value for your customers without substantial cost.

Focus on price at the expense of value, and you’re on a slippery slope to commoditization.