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By Josh Baez, Client Engagement Manager at Heinz Marketing What is content marketing? Content marketing is the lifeblood of your entire organization. And despite its name, it’s not only a tool for marketing or a second-thought hand-me-down for sales. In fact, content marketing isn’t really any one thing at all. It’s best to think about … Continued

By Lauren Dichter, Marketing Consultant at Heinz Marketing A few weeks ago, it was trendy to say the Coronavirus hysteria bubbling up here in the states was unfounded or an overreaction. As it turns out, it wasn’t. Now more than ever, if I know something to be true, I’m resolved to share those facts with … Continued

If you want to understand marketing’s impact and influence on sales and revenue performance, you have to look well beyond mere lead production.  And with account-based marketing efforts, that’s especially true. Developing precise measures of how well sales and marketing efforts are performing is arguably even more important with ABM, since the integrated approach between … Continued

By Brenna Lofquist, Senior Marketing Consultant at Heinz Marketing It’s no secret that buyers’ personas are a key element to marketing and sales. If you don’t understand the people you are targeting, how are you going to sell them your product or service? Personas should be developed and socialized to the organization, with feedback from … Continued

By Brenna Lofquist, Senior Marketing Consultant at Heinz Marketing Websites are a key component of any business. It’s where people go to learn more about your company, what services and products you provide, what others are saying about your business, and more. For marketing purposes, your website can be used to drive conversion of visitors … Continued

By Chris Goetze, Senior Engagement Manager at Heinz Marketing As B2B marketers, we’re focused on creating programs that will generate increasingly positive results. We know it takes a smart strategy, a highly-targeted campaign, a strong offer and CTA to move the needle in the right direction, but far too often marketers do all of the … Continued

By Chris Goetz, Senior Engagement Director at Heinz Marketing This may sound familiar to you: “We’ve taken all the right steps to build out our B2B marketing platform, but it just isn’t performing like we thought it would. We need stronger results from our marketing investment.” We hear this from clients all the time – … Continued