Recent Posts

By Brenna Lofquist, Senior Marketing Consultant at Heinz Marketing You are probably sick of hearing the term “content is king” and while I don’t necessarily agree, I do believe content is important. Content is used by sales and marketing to catch prospects’ attention, to demonstrate the benefits and features of a service or platform, to … Continued

By Win Salyards, Marketing Coordinator at Heinz Marketing Within the Predictable Pipeline framework, we think about Messaging and Content in the Buyer’s Journey with respect to what Key Target Personas need, what they are challenged by, and how they make decisions. You’ve built a comprehensive buying committee profile, buyer personas and their pain points, and … Continued

By Win Salyards, Marketing Coordinator at Heinz Marketing So you have an understanding of your buying committee and how to market to them, now it’s time to build out your buyer personas. Creating an accurate and actionable B2B buyer persona means asking the right questions about your targets, the outcome of an effective buyer persona isn’t … Continued

By Lisa Heay, Marketing Planning Manager at Heinz Marketing Content. It’s been a focus for us internally as we continue to re-prioritize our marketing efforts after Covid-19 threw our marketing plans for a loop this year. I imagine other companies may be in the same boat—you must use what you have or create something at no … Continued

By Payal Parikh, Director of Client Engagement at Heinz Marketing Have you redefined your visual strategy post pandemic? Now that most of us are working from home, we need even better communication tools and strategies to help us get our message across to both colleagues and clients. The importance of visual communication is emphasized even … Continued

By Josh Baez, Client Engagement Manager at Heinz Marketing What is the virtual event experience? With the growing adoption of virtual events in our digital-first world, it’s become more critical than ever to separate yourself from the pack. And in the face of the COVID-19 pandemic forcing businesses to close and employees to work remotely, … Continued

By Lauren Dichter, Marketing Consultant at Heinz Marketing After attending MozCon Virtual 2020, I’m convinced virtual conferences are the future. Even when COVID-19 meets its match in a vaccine, things won’t go completely “back to normal”, but maybe that’s a blessing in disguise! If this pandemic and its stay-home precedent is causing people to think … Continued

By Stephanie Carrillo, Senior Marketing Consultant at Heinz Marketing Recently, I started down the path to improve Heinz Marketing visibility by making some essential SEO updates to our website pages. Over my career, I have worked with inhouse SEO teams and agencies, but I am not an SEO expert. As I began to explore why Heinz … Continued