By Sarah Threet, Marketing Consultant at Heinz Marketing You’ve spent months developing a content strategy and weeks laboring over a piece of content that you have deemed “high value”. Conventional inbound marketing tells you that you need to create a landing page for this content and gate that content behind a form that leads will … Continued
By Mina Guirguis, Marketing Consultant at Heinz Marketing Incorporating video into your social media marketing strategy is a great way to engage more followers, increase brand awareness, and drive conversions. However, with so many different platforms and formats to choose from, it can be hard to know where to start. Luckily, we’ll explore the best practices … Continued
By Lisa Heay, Director of Business Operations at Heinz Marketing In this blog series, I’m tackling email deliverability broken up into three areas—your audience, content, and the tech stuff. Follow along each month and optimize your email deliverability from the ground up. Last month I covered how to optimize your email deliverability by carefully building your … Continued
By Karla Sanders, Engagement Manager at Heinz Marketing Are you struggling to show potential customers the value of your B2B product or service? Look no further than the power of case studies. These real-life stories showcase how your company solved a client’s problem, and they’re a crucial tool for sales and marketing professionals. Here’s why … Continued
By Karla Sanders, Engagement Manager at Heinz Marketing Personalization has become increasingly important in the B2B healthcare industry as companies seek to differentiate themselves from competitors and connect with prospects and customers on a deeper level. By customizing your messaging, using data to personalize your content, tailoring your website experience, and lead nurturing efforts, you … Continued
By Brenna Lofquist, Senior Marketing Consultant / Client Services Operations at Heinz Marketing There’s been a lot of talk about trends for 2023, which we always see at the beginning of a new year because, duh. People want to know what the future holds and what they will potentially have to prepare for. My colleague … Continued
By Karla Sanders, Engagement Manager at Heinz Marketing A B2B customer’s journey extends beyond the dated marketing funnels for learning about a brand, item, or service. Gone are the days when B2B buyers used a linear approach to sell and market products. With the recent economic uncertainties that battered multiple industries, more and more B2B … Continued
By Karla Sanders, Engagement Manager at Heinz Marketing As B2B marketers, we often hear how vital customer data is and how data is king. We all hold personalization and data-driven campaigns to a high standard. The risk of “bad data” disrupting our marketing initiatives, muddying our reports, and obscuring our perception of our ideal customer … Continued
