Recent Posts

By Stephanie Carrillo, Senior Marketing Consultant at Heinz Marketing Recently, I was doing some SEO keyword research, and it showed people are confused between the sales funnel and sales pipeline; many people believe they are the same based on search behavior. Understanding the difference is important for B2B sales and marketing. Companies will spend many resources … Continued

By Stephanie Carrillo, Senior Marketing Consultant at Heinz Marketing Over the last four months, we’ve experienced an upheaval that has changed the economy.  Our customers’ buying journey has changed, we’ve experienced a decline in account engagement, and our entire organization is working from home. The CMO’s responsibility in a changing economy is to guide your business … Continued

By Josh Baez, Client Engagement Manager at Heinz Marketing What is the virtual event experience? With the growing adoption of virtual events in our digital-first world, it’s become more critical than ever to separate yourself from the pack. And in the face of the COVID-19 pandemic forcing businesses to close and employees to work remotely, … Continued