Summary

Position works with Heinz Marketing clients to market products and services by developing and implementing sales acceleration and lead generation campaigns; assisting in preparing promotional materials; coordinating planning meetings and trade shows; preparing sales and marketing results and measurement reports.   The role requires significant cross-functional collaboration with client’s marketing, management, and support team, as well as external third party vendors and partners.

Essential Functions

  • Operate in a marketing project management role.
  • Implement marketing programs across multiple channels including email, direct mail, telemarketing, web site, social media, advertising and more.
  • Work with Account Director, client, and internal and third party resources/vendors (project team) to execute marketing campaigns from start to finish.
  • Manage campaigns including: production of the communication, list generation, content and offer development, design, approval, fulfillment, test and refinement plans.
  • Report on campaign performance.
  • Develop schedules and track key initiative dates under tight deadlines.
  • Assist with budget tracking.
  • Track and escalate any program issues as appropriate by keeping a close eye on deadlines and communicating to the project team when they are at risk.
  • Establish good working relationship with other team members.
  • Foster positive communications and relationships with clients.
  • Keep up to date on marketing industry trends and developments.
  • Adhere to company policies and procedures.
  • Other duties as assigned.

Qualifications

  • Five (5) plus year’s experience in relevant marketing and project management positions. B2B experience is preferred.
  • Basic project management skills.
  • Experience developing and executing multi-channel marketing campaigns.
  • Strong knowledge and understanding of current social media channels.
  • Prior experience building and managing client-vendor relationships and ability to foster effective communication
  • Proven track record working with various cross-functional, internal and external groups to deliver meaningful results on time and on budget.
  • Ability to work autonomously and organize complex projects and manage multiple initiatives simultaneously.
  • Intermediate skill level in MS Office suite including Word, Excel, Outlook and PowerPoint.
  • Must be results focused and detail oriented.

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