21

January

Today, businesses are struggling to navigate through information overload. To help break this cycle, we are bringing together some of the best minds in the technology industry at our 2021 True Influence Summit: Accelerating Revenue in XUncertain Times.

These experts will discuss the true learnings and insights that align marketing, sales, and data to build a path to a successful and certain B2B future, including:

  • What are the best practices in B2B marketing, sales and data integration to serve the modern marketer on their terms?
  • What barriers prevent sales and marketing from creating smarter engagements, and how does intent data give them more results?
  • How and when should marketing and sales use a single view of the customer to segment, personalize, connect and close?

    Please join us for thought-provoking panels, relevant case studies, and an inspiring keynote.

    The speakers will address how to turn demand generation into a revenue machine. We’re dedicating this unique virtual Summit to discovering all the possibilities for 2021.

    DISCUSSION TOPICS

    What are the best practices in B2B marketing, sales and data integration to serve the modern marketer on their terms?

    How can sales and marketing act on intent data signals throughout the funnel to identify opportunities? And, what digital sales channels meet the needs of today’s buyer?

    What are the important data measurements in today’s funnel and how does this information help sales and marketing engage with prospective customers?

    What barriers prevent sales and marketing from creating smarter engagements, and how does intent data give them more results?

    How can sales and marketing teams use intent data to enrich prospective buyer journeys with personalized engagement?

    How and when should marketing and sales use a single view of the customer to segment, personalize, connect and close?