CMO Roundtable: How Top CMOs Achieve Marketing Alignment With Their CEOs & Boards

As marketers, it’s easy for us to see the value in what we do. But what about for the sales team? What about for the CEO and Board?

For marketing to be seen as a reliable revenue-driver today, the onus is on CMOs to not only create programs that support the goals of the business, but to also communicate the efficacy of those programs to sales leaders, their CEO, and their Board.

Join Tricia Gellman (CMO at Drift), Ryan Bonnici (CMO at G2), and Matt Heinz (President of Heinz Marketing) for a CMO roundtable webinar on how CMOs achieve marketing alignment with their CEOs and boards. You’ll hear:

  1. Anecdotes from our speakers on how they achieve marketing alignment
  2. The core tenets to enable tighter alignment with sales, marketing, and company leadership
  3. Common pitfalls that hinder cross-functional coordination and impede collaboration

About the Presenters

CMO @ Drift

Tricia Gellman is the CMO of Drift. Tricia has over 20 years of marketing experience and has a proven track record of building brands and leading change at companies like Apple, Adobe, Salesforce and Checkr. Before joining Drift, Gellman held the CMO role at Checkr, where she built out the marketing leadership team, created the operations foundation and rebranded the company — repositioning it from a background check provider to a multi-product, People Trust Platform.

President @ Heinz Marketing Inc

Prolific author and nationally recognized, award-winning blogger, Matt is President and Founder of Heinz Marketing with 20 years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways.

CMO @ G2 Crowd

Ryan Bonnici is a globally renowned digital marketing and sales leader. He is the chief marketing officer at G2 Crowd (the world’s leading B2B software and services platform) and has been featured in publications such as Forbes, Entrepreneur, Business Insider, CMO, and Lifehacker. Over the past ten years, Bonnici has held senior leadership roles at some of the world’s most innovative technology companies, such as Hubspot, Salesforce, ExactTarget, and Microsoft.