With COVID-19 sticking around for the long-haul, Conversational Marketing solutions have become more important than ever. However, despite the rise in online experiences for buyers, there’s still a gap between what customers expect and the reality of what is being offered to them.

In fact, 59% of users say they would stop using a Conversational Marketing solution if they felt it provided inaccurate information or didn’t answer their question adequately. This means there’s still work to be done. And we can help get you there!

Join Mark Kilens and Matt Heinz (President of Heinz Marketing) for a discussion on how organizations leverage conversational marketing today, what benefits are they seeing, and what they see as the most effective part of their CM programs. You’ll learn about:

  1. The challenges that come from using Conversational Marketing solutions

  2. Research-backed solutions to drive your conversational marketing ROI

  3. How to apply these learnings into your own Conversational Marketing strategy

About the Presenters


President @ Heinz Marketing

Prolific author and nationally recognized, award-winning blogger, Matt is President and Founder of Heinz Marketing with 20 years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways.


VP of Content & Community @ Drift

Mark Kilens leads content and community at Drift. His team teaches people how to transform how businesses buy from businesses with conversational marketing & sales. He previously was VP and founder of HubSpot Academy. He built the HubSpot Academy from the ground up, and in doing so, has educated millions of people and created a best-in-class hub of marketing and sales education.