Based on our new research into elements shared by the most consistently successful ABM programs, this webinar explores how ABM changed in 2018, and what these findings mean for how ABM will mature throughout 2019.

We will pinpoint what these survey results mean for companies looking to optimize their ABM campaigns to achieve desired sales and marketing results.

Watch our on-demand webinar Critical Insights from the 2018 State of ABM where we’ll cover:

  • Top challenges ABM programs face
  • Most common goals of ABM programs
  • Opportunities for more precise target account selection
  • Changing investments in ABM budgets and technology

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Speakers

 

 

 

 

 

 

Derek Slayton
CMO
Terminus

Derek Slayton is a global B2B product and marketing leader with more than 20 years of experience. As Chief Marketing Officer at Terminus, Slayton leads the marketing team. Before joining Terminus, Derek was GM & Global Leader of Sales and Marketing for Dun & Bradstreet, CMO of NetProspex, VP of Marketing at VMTurbo and held leadership roles at Citrix Systems, Reflectent Software and Enterasys Networks.

Matt Heinz
President
Heinz Marketing

Prolific author and nationally recognized, award-winning blogger, Matt is President and Founder of Heinz Marketing with 15+ years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways.