30

October

Overview

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Summary

Finding ways to improve customer engagement is a top challenge for most marketers. Today’s buyers get bombarded with messages, announcements, blogs, social media and much more. It’s become increasingly difficult — yet more critical than ever — for marketers to cut through the noise. Batch-and-blast is no longer an option. Prospects and customers expect you to know who they are, what they’re interested in and how to reach them while providing a cohesive experience across the web, mobile and email that’s personalized. That means knowing when they’re actively researching, what content is resonating and the right channels to reach them in.

In this webinar, you’ll hear feedback from the frontlines and proven strategies smart marketers use to drive deep, long-term engagements that increase customer lifetime value. It all starts with getting to the right person, at the right time, with the right message.

Speakers

Matt Heinz
President
Heinz Marketing, Inc.

Brian Giese
CEO
True Influence

Andrew Gaffney
Editorial Director
Demand Gen Report