Common Issues in Sales and Marketing Alignment and How to Move Past Them
Learn from the industry’s best
As more buyers are involved in the purchase decision, extending the length of time it takes to decide, it creates a more complex buying journey for sellers. This complex buying journey requires a new approach to how go-to-market teams align and coordinate their actions. While the marketing and sales teams still need a healthy separation, they need seamless alignment.
But this comes with its challenges.
- Learn from some of the industry’s best sales and marketing leaders on what common alignment fails they face in their organization and how they overcome them. Learn how they were forced to:
- Look at the funnel differently
- Achieve revenue responsibility
- Track what matters and makes sense for both the teams
- Define roles and processes
- Use the same systems and tech to track results
Matt Heinz, Founder and President, Heinz Marketing
Matt Heinz brings 20+ years’ marketing, business development and sales experience. He is about measurable results, greater sales, revenue growth, product success and customer loyalty. Matt is a dynamic, engaging speaker and repeat-winner of Top 50 Most Influential People in Sales Lead Management, Top 50 Sales & Marketing Influencers and Top 50 Keynote Speakers.
Jay Gaines, SVP, Marketing, Tesorio
Jay has 20+ years of experience driving innovation, positive transformation, and measurable results. Jay has worked as an advisor to many leading CMOs to drive positive organizational change and help them to create effective, measurable, and focused marketing function. Prior to Tesorio, Jay was Chief Marketing Officer at Forrester and SiriusDecisions.
Sally Duby, Chief Sales Officer, The Bridge Group
An early trendsetter in sales development and inside sales before it was fashionable. Sally is CSO and Partner at The Bridge Group helping B2B tech companies get the most out of their SDR and inside sales teams. Named Consulting Provider of the Year, 5 years in a row, by the American Association of Inside Sales Professionals.